1. Optimize Your Profile and Boards for Search

Pinterest is a search engine — not just a social media platform. That means keywords are everything

 How to do it:

Make sure you have relevant keywords in both your name and bio.

Instead of just “Jane Doe | Blogger“, say “Jane Doe | Home Decor & DIY Blogger” to increase discoverability.

Create Niche-Focused Boards

 Avoid general boards like “Inspiration.” Instead, name them with searchable phrases like “Minimalist Bedroom Ideas” or “Easy Keto Recipes for Beginners.”

Write Keyword-Rich Board Descriptions

Each board should have a clear, keyword-heavy description. For example:

A collection of cosy farmhouse living room ideas, featuring neutral tones, rustic furniture, and warm textiles.

Use Pinterest Trends

Use [Pinterest Trends](https://trends.pinterest.com/) to find what people are actively searching for and incorporate those keywords into your profile and pins.

 Pro Tip:

Think of Pinterest like Google — if your content isn’t keyword-optimized, it won’t show up in search results.

 2. Design Scroll-Stopping Pins

Pinterest is highly visual — beautiful, clear, and useful pins get more saves and clicks.

How to do it:

Use Canva Templates

Canva has pre-sized Pinterest templates that make it easy to design eye-catching pins with minimal effort.

Include Text Overlays

Add a title on your pin image that clearly tells people what they’ll get if they click. Example: “10 Small Kitchen Organization Hacks”

Use High-Quality Images

Grainy or busy photos don’t perform well. Choose clean, bright images with a strong focal point.

Brand Your Pins

Make use of consistent logo placement, colours, and fonts.  This helps with brand recognition and trust over time.

Pro Tip:

Use vertical pins with a 2:3 ratio (1000 x 1500 px). Pinterest favors vertical over horizontal content.

 3. Pin Consistently and Strategically

Posting occasionally won’t get you far. Pinterest rewards consistent activity, and the platform has shifted toward a fresh content strategy in recent years.

 How to do it:

Pin Fresh Content Regularly

Pinterest gives preference to “fresh pins”—new, never-before-seen photos and graphics, even if they reference previously published material.

Schedule Your Pins

To pin every day, use tools like Tailwind or the built-in scheduler on Pinterest. This keeps your account active without having to manually pin all the time.

Balance Your Content

A good mix of your own pins and high-quality curated content keeps your boards valuable and relevant.

 Pro Tip:

Aim to pin at least 5–10 fresh pins per day, but don’t spam. Quality > quantity.

 4. Leverage Idea Pins (Now “Shorts” or “Stories”)

Idea Pins are Pinterest’s version of short-form content — and they’re getting huge visibility in 2025.

 Why they matter:

 Pinterest heavily promotes this format in user feeds

 They keep users on the platform longer

 They build trust and credibility with your audience

 How to do it:

Show Step-by-Step Content

  Recipes, DIYs, how-tos, and tips work great in a multi-slide format.

Use Video and Voice

  Add personality by speaking or showing yourself — Pinterest users want authenticity.

 Pro Tip:

Make Idea Pins once or twice a week to diversify your content mix and boost engagement.

5. Grow Your Followers and Engagement Authentically

Although Pinterest isn’t just a follower-based site, having follows does increase the visibility of your material. A strong following means more saves, clicks, and reach.

 How to do it:

Engage With Others

  Comment on pins, follow similar accounts, and repin high-quality content in your niche.

Promote Your Pinterest on Other Platforms

 Include your Pinterest handle in the descriptions of your YouTube videos, blogs, Instagram posts, and email signatures.

Create Pinterest-Specific Content

  Offer exclusive boards or resources that give people a reason to follow you.

 Pro Tip:

Although follower count isn’t the biggest metric on Pinterest, engaged followers can dramatically boost the performance of your fresh pins through early saves and clicks.

Final Thoughts: Pinterest Growth Is a Long Game

Growing on Pinterest doesn’t happen overnight — but the results are worth it. In contrast to TikTok or Instagram, content on Pinterest has a long lifespan. A well-optimized pin can continue driving traffic and sales months or even years after it’s posted.

If you commit to these 5 strategies:

1. Optimize for search

2. Create beautiful pins

3. Post consistently

4. Leverage Idea Pins

…you’ll be well on your way to building a powerful Pinterest presence that fuels your blog, brand, or business.

 Bonus: Tools to Help You Grow on Pinterest

Here are some tools that can help speed up your success:

Canva – For pin design

Tailwind – For pin scheduling and analytics

Pinterest Trends – For keyword research

Keywords Everywhere – For SEO research

Later – For multi-platform planning (Pinterest included)